The backlash also hit the stock: shares in Activision Blizzard tumbled 7 percent in trading Monday.

Many Diablo fans across the world are now upset, jamming online communities with all sorts of angry comments. The uproar started shortly after Blizzard unveiled a plan to release “Diablo: Immortal,” a mobile-only game, at BlizzCon 2018, the company’s annual fan event held over the weekend. On YouTube, a host of Korean gaming creators began to put up videos criticizing Blizzard’s decision to ditch its long-cherished corporate culture. It was fun to play, and I came to have fond memories about what I did in the virtual world. I slayed demons past midnight and formed a team to fight off seemingly insurmountable monsters. I had respected Blizzard’s dedication to making great games since I played “Diablo 3” with friends and was impressed by its gamer-oriented features.

Korean gamers, including hard-core fans of the “Diablo” franchise, were quick to praise the US-based company’s “legendary” game development culture. Unlike some Korean game developers hell-bent on churning out cookie-cutter mobile games infested with dubious monetization tricks, Blizzard has proudly focused on gameplay over profit. He explained that similarities between the NetEase's previous works and new Diablo title are due to the control system which has been widely common in the east. “In the East, that control method is becoming ubiquitous, and it’s becoming ubiquitous because it’s very natural, and it feels great,' Adham spun.I have long envied Blizzard Entertainment.

Blizzard have been swimming in some shark infested waters over the last few days, with the reveal of the brand new Diablo game, Diablo: Immortal receiving some serious backlash and thousands of comments from angry fans who described the mobile-exclusive title as saliva to the face of all loyal Diablo fans out there.īlizzard co-founder Allen Adham has admitted that the company expected a negative response but certainly not 'to this degree.' Blizzard have been working with a Chinese company NetEase, a development team with an impressive mobile MMO games portfolio and fans have pointed out that Diablo: Immortal is just a reskin of NetEase's Crusaders of Light title.Īdham has responded, saying that even some of the assets and art look like they've been used in Diablo 3, were made straight up for Diablo: Immortal. “I want to assure you that Diablo Immortal is purpose-built from the ground up,” he said.

Diablo immortal reskin of netease games